Character education · Grades 2 to 8

Character lessons your teachers can run tomorrow

Nine ready-to-teach units on skills like managing anger, resolving conflict and working as a team. Each unit pairs a short animated film with a discussion guide, a printable student workbook and a quiz, all delivered straight to your teachers by email. Teachers press play. CharacterCraft does the heavy lifting.

Built on a video library already used in more than 600 schools worldwide, serving thousands of students annually. Teacher training included with every license.

How it works

A complete lesson in three parts. Zero prep marathons.

Every CharacterCraft unit follows the same simple rhythm, so once a teacher has taught one, they can teach them all.

1

Press play

A 5 to 15 minute animated film introduces the skill through story and humor. Students watch on the classroom screen. No accounts, no passwords, no setup.

2

Talk it through

The teacher discussion guide turns the film into a conversation, with ready-made questions that take the class from "what happened" to "what would I do".

3

Make it stick

Printable student workbooks, quizzes and interactive games give every student a way to practice the skill, and give the teacher a simple record of learning.

The curriculum

Nine units. One skill each. All of them the skills report cards can't measure.

Each unit maps to a core social-emotional competency in the CASEL framework, the most widely used framework for social-emotional learning in US schools.

Self-management

Managing anger

Recognizing the fuse, cooling down, and choosing a response instead of a reaction.

Self-awareness

Gratitude

Noticing what you have, saying thank you like you mean it, and why grateful kids are happier kids.

Relationship skills

Kindness

Small acts, done on purpose, and how one kind student changes a classroom's weather.

Responsible decisions

Forgiveness

Letting go of a grudge without pretending it didn't hurt. The skill behind every repaired friendship.

Social awareness

Empathy

Reading how someone else feels, and letting it change what you do next.

Social awareness

Teamwork

Pulling together when it would be easier to pull apart. Group work that actually works.

Relationship skills

Conflict resolution

Disagreeing without destroying. Tools for turning a flashpoint into a conversation.

Learning strategies

Study skills

Focus, memory and self-discipline. The executive-function habits behind every subject.

Health & safety

First aid: Be a Hero

Age-appropriate emergency response. What to do, who to call, and how an 8-year-old can save a life.

Every unit includes the animated film, the teacher discussion guide, the printable student workbook and the quiz. Interactive games and challenge activities are included where available.

See it for yourself

Watch a sample lesson film

Three sample films, free to watch, no login. This is exactly what your students will see.

Sample film

First aid: Be a Hero

From the health and safety strand. Emergency response, taught through story.

Sample film

Patience

Waiting well in a world of instant everything. From the self-management strand.

Sample film

Gratitude

The thank-you habit, and what it does for a child's outlook. From the self-awareness strand.

Privacy by design

No logins. No student data. Nothing to worry about.

CharacterCraft is a classroom-display program with no platform behind it at all. When you purchase, we email the films and materials straight to your teachers. Nobody signs in, nothing is installed, and no student record is created anywhere.

  • ?The films and materials arrive by email. Teachers play them on the classroom screen.
  • ?No accounts, no logins and no passwords, for teachers or students.
  • ?Workbooks and quizzes print on paper, so student work stays in the classroom.
  • ?The films are standard video files that play on any computer with a projector or smartboard.

Zero

accounts, logins or records

Because there is no app, no website login and no account of any kind, CharacterCraft sidesteps the security and data-privacy review that stalls most classroom software. For your IT and compliance team there is simply nothing to assess: nothing collects data, so no data is at risk.

The evidence

Character education works. The research is unusually clear.

CharacterCraft's units are built on the CASEL competency framework and on two decades of peer-reviewed research into social-emotional learning.

213

school programs analyzed

Durlak et al. (2011), the landmark meta-analysis in Child Development, reviewed 213 school-based social-emotional learning programs covering more than 270,000 students.

+11

percentile points in academics

Students in those programs gained an average of 11 percentile points in academic achievement, alongside improved behavior and attitudes.

Years

of lasting benefit

Taylor et al. (2017) followed up and found the benefits persisted years later, in academics, in behavior and in wellbeing.

A full evidence base and logic model document, mapping every CharacterCraft unit to its CASEL competency, is available on request for district review.

Teacher training included

Your teachers walk in ready

Every license includes online professional development on classroom use of video-based instruction: when to pause, how to run the discussion, and how to turn a 10-minute film into a 40-minute lesson that students remember. No extra fee, no extra procurement.

Day one

readiness, not a rollout project

There is no implementation phase. A teacher who received the films in the morning can teach the first CharacterCraft lesson that afternoon: press play, open the guide, print the workbook.

Pricing

Simple annual licensing

Every tier includes all nine units, all materials, teacher training and updates throughout the year.

Single teacher

$499

per year

  • Licensed for 1 teacher
  • All 9 units and materials
  • Teacher training included
  • Unlimited classes for that teacher
Request a quote

Whole school

$3,600

per year

  • Licensed for your whole staff
  • All 9 units and materials
  • Schoolwide training session
  • Priority support
Request a quote

Purchase orders welcome. We provide a formal quote, W-9 and vendor paperwork for your district's procurement process, and invoice on Net 30 terms.

Common questions

What administrators ask us

What do we need technically?

Just a computer and a classroom display (projector, smartboard or large screen). The films are standard video files, so they play on whatever you already have. No software to install, no student devices required.

How long does setup take?

Same day. The films and materials arrive by email as soon as your purchase is processed, and a teacher can run the first lesson that afternoon. The included training is self-paced.

What about student privacy and data security review?

There are no accounts and no logins at all, for teachers or students. The films and materials are simply delivered to your staff by email, so there is no data processing to review and no system to security-test.

Can we fund this through existing programs?

Many schools use existing federal and state program funds for character education materials and for the included teacher professional development. We provide the quote, W-9 and documentation your business office needs; your program officer determines eligibility.

Which grades is it for?

CharacterCraft is designed for grades 2 to 8. The films and materials work across that span, and discussion guides suggest how to pitch each lesson younger or older.

Get started

Request a quote for your school

Tell us your school name and how many teachers you'd like to license. We reply within one business day with a formal quote and the vendor paperwork your district needs.

Email us at hello@charactercraft.org